Magnet Dating Agency has set itself the noble goal of bringing together at least 2023 couples by the end of the year.
Magnet has been active in the Estonian market since 2019 and has already brought together hundreds of people. Now its new owners, Eliia Laats and Tõnis Hinnosaar, are bringing fresh energy and growth to the company.
“It’s no secret that building a conscious relationship is rather difficult in today’s society, where the signs of consumer culture show up in human relationships too. Popular dating apps, for example, could be compared to games that crave your attention and engagement but aren’t always aimed at a meaningful, deep relationship,” said the agency’s CEO, Eliia Laats.
“When the goal is to find a suitable partner, people often don’t realize that much of their attention should actually go into nurturing and developing the relationship. In building a meaningful relationship, caring for it is certainly at least as important as meeting the right person. Yet most of the energy usually goes into finding the right person alone. Our wish is to help people consciously create that new and special relationship and to support couples in nurturing it,” Laats added.
MDA’s uniqueness lies in a very personal approach to the search for a partner, together with a certified matchmaker. The dating agency also offers a wide range of services through which people can get to know each other. Magnet Club’s events for singles include, for example, conversation evenings and various themed parties (black-tie, masked balls).
Mentor and life coach Liis Lusmägi confirms that building a valuable relationship isn’t easy: “The recent COVID years have brought many changes to relationships and dating. Magnet will certainly move the Estonian dating scene forward, because it brings the personal touch and awareness that dating apps have rather drawn people’s attention away from. It’s a joy to see Magnet continue bringing people together – these are real relationships, real meetings, between real people!”
Lusmägi added: “I see great value in Magnet for conscious Estonians who want to build relationships that work, because elsewhere in the world, dating agencies are a very common way of finding a suitable partner.”
Holistic therapist Merle Vetesina-Unn also sees many positive aspects in using a dating agency’s services: “Involving a specialist while a relationship is being formed is a better choice than seeking help only once relationship problems appear.” According to Vetesina-Unn, before starting a new relationship you first need to look within, so that you can then consciously shape the profile of a suitable partner. “Magnet’s four years of experience in the Estonian market have given it the skill to support clients in these important processes. In the end, the shared goal of everyone involved is a happy, safe and lasting relationship,” she said.
According to Tõnis Hinnosaar, entrepreneur and new co-owner of Magnet Dating Agency, they entered the dating market to create change. “The earlier Magnet brought Eliia and me together. We have personally experienced building a conscious relationship and the value it creates. It’s a joy that today we can put our ideas into practice and touch people’s lives on a personal and meaningful level.” Hinnosaar adds that trust and safety are very important to Magnet: “Our clients place a high value on their time and privacy. Trust, honesty and confidentiality are fundamental values in our agency’s everyday work.”
Magnet has been active in the Estonian market since 2019 and has brought together hundreds of new couples in that time. This year, MDA.ee has set itself the goal of bringing together at least 2023 new couples, which it sees as only the beginning. The company operates internationally and works with various dating agencies in Europe and elsewhere.
Eliia Laats and Tõnis Hinnosaar
Magnet Dating Agency
